公司基本信息
Basic Information
鑫茂公司成立于1999年，由鑫茂公司总部、成都市鑫茂鞋业有限责任公司、成都金荻儿鞋业有限公司、广州金荻儿鞋业有限公司共同组建而成。公司自创建以来，一直致力于自主品牌“金荻儿”的开发、生产和销售，并与“红蜻蜓”等国内知名企业强强合作，开发、生产出深受客户欢迎的真皮皮鞋，持续缔造多项行业实施标准。公司相继成立金花分厂、鞋都分厂、双流分厂三个生产厂区，总占地面积80余亩，具备年生产皮鞋160万双的产能。
Shinemore Company was jointly established by the headquarters of Shinemore Company, Chengdu Shinemore Shoes Co., Ltd., Chengdu Jindier Shoes Co., Ltd. and Guangzhou Jindier Shoes Co., Ltd. in 1999. Ever since its establishment, the Company has always been committed to the development, production and sales of its self-owned brand "Jindier" and has cooperated with domestic famous enterprises such as "Red Dragonfly" to develop and produce leather shoes deeply flavored by customers. It has also created several standards of industrial implementation. The Company has successively established three production plants, i.e. Jinhua Branch Plant, Shoes Capital Branch Plant and Shuangliu Branch Plant, with the total coverage area of over 80 Mu, and the annual production capacity of 1.6 million pairs of shoes.
企业发展历程
Corporate Development History
鑫茂公司投入数千万元，于2010年修建完成高规格、高水准的公司总部，她的建成将是鑫茂公司发展史上新的里程碑,标志着鑫茂公司在向精品化、规模化、集团化发展道路上又一重大跨越，她将引领时代潮流，成为皮鞋行业的佼佼者。2006年，公司投入巨资，在广州、成都设立营销中心和产品开发中心，并全面开拓国内真皮鞋业市场，赢得客户持续好评，为企业后期蓬勃发展奠定了坚实基础。公司经过12年沉淀、积累，不断加强内部管理和对外合作交流，逐步提升开发设计，2011年，公司提出新的发展战略，从单一的国内市场开拓逐步转变为国内、国际综合市场开发战略。鑫茂公司高瞻远瞩，将以更“高”的姿态，展现在中国鞋业舞台！
The Shinemore Company invested tens of millions Yuan to complete the construction of its headquarters of high specifications and standards in 2010.The headquarters is a new milestone in the development history of Shinemore Company and it marks that the Company has made a stride leap on the development road towards a competitive products production group of scale. It will lead the trend of times and become an outstanding enterprise in the shoes industry. In 2006, the Company made a huge investment to establish marketing centers and product development centers in Guangzhou and Chengdu and fully opened up the domestic leather shoes market, winning customers’ continuous praise and laid a solid foundation for the later flourish of the enterprise. After 12 years of sedimentation and accumulation, the Company has strengthened its internal management and external cooperation & exchange and has gradually upgraded its development and design. In 2011, it proposed a new development strategy, i.e. gradually expanding from a single domestic market to gradually develop into a domestic and international integrated market. Shinemore Company takes a broad and long-term view and will present a "higher" position on the stage of shoes industry in China!
公司人才战略
Corporate Talent Strategy
公司坚持“尊重人才、共同发展”的人才管理战略，引进和培养了一批高素质的技术人才和管理团队。公司始终坚持在战略的指导下，以开放的人才观接纳人才、发现和培养人才，快速形成合理的人才机制，推动企业持续发展。公司已经建立卓有成效的激励机制，实行分管领导、厂长、部门主管负责制，人人都是自己部门的老板；各部门充分挖掘岗位人才潜能，共同建立了一支务实、坚强的工作团队。
The Company adheres to the talent management strategy of "respecting talents and common development" and has introduced and cultivated a group of highly qualified technical talents and management teams. The Company has always insisted on accepting, finding and cultivating talents under the guidance of strategy and with an open talent philosophy to quickly form a reasonable talent mechanism and promote corporate sustainable development. The Company has established an effective incentive mechanism and applied the responsibility system of branch leadership, factory directors and department managers. Everyone is the boss of his own department; all the departments fully excavate the potential of talents on positions and have jointly established a pragmatic and strong work team.
公司核心文化
Corporate Core Culture
公司秉承“创新促发展，质量求生存，服务赢市场”的运营理念，不断优化生产设备、改进制作工艺、提升产品质量、规范管理体系、稳步开拓市场；公司始终把“持续高标准”作为鑫茂人做人做企业的行动指南；公司将在行业内率先推行“规范化、标准化、流程化、信息化”管理，坚持以“创建行业标准、培育鞋业精英”为使命，立足西部、引领中国时尚鞋业。
The Company adheres to the operating principle of "developing through innovation, surviving via quality and winning market with service" and continues to optimize manufacturing equipment, improve production technology, promote product quality, standardize management system and steadily develop the market; The Company has always maintained the "adhering to high standards" as the action guidance of Shinemore Company; it initially implemented the management of "normalization, standardization, process-orientation and informationization" in the industry, adhered to the mission of "creating industry standards and cultivating the elites for the shoes industry" and led the fashionable shoes industry in China with its foothold in the west.